How will Digital Transformation Impact the Retail Industry?
Fujitsu and the future of retail
Even before the global health and economic challenges of Coronavirus pandemic, purchasing behavior has been changing rapidly. Retailers are required to understand diversified sense of values and provide experience tailored to individual needs. Fujitsu describes its vision for the future of digitalized retail services and proposes how retail and other industries will be transformed by its digital technologies.
![This figure is an image photo of this article page.](https://www.fujitsu.com/global/imagesgig5/600x360_tcm100-4687952_tcm100-2750236-32.jpg)
Megatrends in the Retail Industry
By investigating digital transformation trends in retail business, we have identified five key factors that we expect to have a major impact on the industry’s future.
![](https://www.fujitsu.com/global/imagesgig5/p04_icon_change_tcm100-4688226_tcm100-2750236-32.png)
![](https://www.fujitsu.com/global/imagesgig5/p04_icon_personaldata_tcm100-4688239_tcm100-2750236-32.png)
![](https://www.fujitsu.com/global/imagesgig5/p04_icon_manandrobot_tcm100-4688236_tcm100-2750236-32.png)
![](https://www.fujitsu.com/global/imagesgig5/p04_icon_humancentric_tcm100-4688232_tcm100-2750236-32.png)
![](https://www.fujitsu.com/global/imagesgig5/p04_icon_redefinition_tcm100-4688242_tcm100-2750236-32.png)
Fujitsu and the Future of Retail
Taken together, these five megatrends amount to a paradigm shift in retail. We must transform the supplier centric model into a human centric model where consumers can obtain any kind of value they desire, anytime and anywhere . Under its “Connected Retail.” vision, Fujitsu will transform retail business with customers. We will cover our initiatives from five perspectives.
To discover further information, please see the “Digital Transformation in Retail”.